As CTV advertising spend continues to increase and more people are watching video across different devices, will click-through rate (CTR) finally go the way of the dodo? Ask any agency vet what they ...

New research from Ahrefs, a leading marketing platform, found that Google's AI Overviews now result in a 58% lower average clickthrough rate for top-ranking pages, up from 34.5% just eight months ago.

Two studies released last week indicate that Google’s AI Overviews are having a negative impact on click-through rates from online searches, which could ultimately reduce traffic to original sources ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

Google’s AI Overviews click-through rate has rebounded from a December 2025 low, climbing 85% by February 2026, as Gemini 3 ...

Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates ...

AI Overviews appear on about 20% of German searches. When shown, AIOs reduce position 1 CTR from 27% to 11%, a 59% drop. The total cost is estimated at 265 million lost organic clicks per month.